Creating a Characteristically Complete Brand

When was the last time you had a grand all paid vacation that you reminisce still today?

Each one of us, if lucky, have got ourselves that one vacation, which we remember throughout our lives. I want to focus upon that all one-paid vacation away from your home country, which started making an impression right from the moment you alighted from the aircraft!

I had one such vacation in Cheju Island, Korea, which has been etched in my memory permanently. Why? Because the moment I left the aircraft, and walked toward the immigration, it was a complete take-over of all my worries. Consider this:

• A man from the hotel was seen standing on the other side, with a placard of my name.
• Once I signalled him, he managed to come near the counter, greeted the immigration officer with a bow and smile, and explained my guest visitor status.
• He guided me to a taxi at the airport’s arrival exit gate, prepaid the fare, and saw me off.
• The driver took us through a long drive to the city, reached hotel, and managed our luggage into the reception counter.
• Another man greeted us, and took us to our room, greeted us a good evening, and disappeared.
• After an hour the intercom rang and the lady on the other side offered light supper options of Indian, Continental, Arabic, Asian and American cuisine.
• The next day an early call reminded of our breakfast which starts and finishes very early.
• By 10 am, another man called from the reception and was ready to take us around on an excursion.

This type of guided comfort and relaxed interaction continued over the 3 nights 4 days of our stay.

It was over only when we landed at our home destination, and received a text message greeting us back to our country, followed by call at the baggage counter, just making sure if we got our luggage right!

Now, I know for sure, many of you would say it’s fiction! But, the best part is that it did happen, and the best of the guided holidays still happens this way, even to this day!

No wonder, the Hospitality brand which took care of the whole experience is also the best known one in the whole of South East Asian belt, most awared one, and a real-life example of a Total Branding in action. Click on this link to read the rest…

Harness the Power of Storytelling

📢 Brands as well as their customers just love stories.

Hence one of the most important tools available with Marketing and Communication Strategist is #storytelling, which helps to connect on an emotional plane and create a personal bonding with customers.

👉 Storytelling is the art of evoking resonance and empathy between the brand and customers, by scientifically using a compelling narrative, which communicates values, beliefs, and distinctiveness while connecting with the audience.

FIVE Reasons why Storytelling can work wonders for your Brand:

1️⃣ Stories position your brand as unique and distinct

Among the sea of content available today, a carefully penned story helps your brand to stand out, and cajoles your audience to focus on your brand.

2️⃣ Stories make your brand memorable

Our brains are uniquely wired to remember stories far better than just plain facts, figures or benefits.

3️⃣ Stories enhance Brand trust and Likability

Storytelling evokes empathy, making your brand more trusted, relevant and liked by your audience.

4️⃣ Stories look and feel non-commercial

People don’t mind watching, reading or listening to enchanting and engaging stories.

5️⃣ Stories helps you to build a brand community

If done well and consistently continued, storytelling builds fans for the brand. Stories help brands to resonate more closely with target groups and create unique bonds.

Have you ever thought deep about telling stories about your brand? Do write in the comments below. 👇👇

#Brands #Comms #strategicmarketing