The Most Evergreen Brand Influencer

Have you ever realized how a mother’s influence permeates into brand marketing too?

Agreed, that a mother’s role in our lives is undeniable! She is the first person we love, the first person we learn from, and the first person we look up to, for support. She is the first person who teaches us about the world, helps us develop our values, and nurtures our self-confidence. She acts as our guide, confidante, and a pillar of support through our thick and thin. Regardless of any situation, she almost always believes in us.

Especially in the case of a male child, a mother also plays a critical role in shaping his relationships with other people, including partners, their friends, and children. A growing body of research in recent years has shown just how much influence mothers have on their sons’ lives. Read on…

About shantanu.sengupta
I am a seasoned marcom professional, with nearly 3 decades of industry experience in Insights driven Strategic Marketing, Project Management, Industry Research & Analysis and Client Management in India & Middle East. I offer a good understanding of the young, multicultural, tech-driven and ‘glocal’ consumer segments. With a child-like curiosity, I like to immerse myself in the interests and aspirations of the 'digital-first' generation. I have mixed working knowledge in consumer goods & durables plus retail & services categories, through brands like LG, Sony, Samsung, Malaysia Tourism, Kohinoor, Leela & Fortune Hotels, B-Bar, JK Lakshmi, Relaxo, Sensodyne, Philips Lighting, City Centre (Dubai), Oman Air, etc. I am a firm believer and practitioner of collaborative / participatory leadership styles that promote Innovation culture, and thrive in working among newer categories / cultures / markets.

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