How to simplify design, yet maintain functionality?

  • How can you bring simplicity into the design of products – taking out complexity while not compromising capabilities? Question by: Hitesh Parashar;

Well… frankly, I’m not a designer; but I guess any profession involves some kind of “design” – e.g. the day-to-day life is also some sort of “design” formulated by the creator of all! I feel that following approach is quite universal, regardless the field or profession you are in:

1st step – Forget you’re designing!!! Think you’re solving a problem!
2nd step – Once a solution is found, don’t stop… look for more solutions – at least 5 more!
3rd step – Apply logic and reason to see if the solutions are different and address the problem fully
4th step – If yes, see if they’re simple enough for applying in reality, and go ahead!

In daily life, we see problems and try to solve them – not just see if the solution was easy, difficult, looked good or satisfied my peers, etc.

Hence the first step always is to stop thinking you’re designing. Good Designs born out of the Philosophy of “Simplicity”.

Some useful links: Google’s Simplicity; Maeda’s Simplicity; Ikea’s Simplicity;

Also Look for Other answers;

Note: This post was originally created on 3rd April 2009 @09:28 am. It is also posted under Answers@LinkedIn page

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About shantanu.sengupta
I'm a passionate Strategic Marketing professional who deeply understands the interplay of Technology, Collaboration and Design that drives brand innovation and growth in a post-recession world today. I believe that marketing solutions cannot be found by referring to historical case studies, esp. since no two marketing problems are the same. As a result, instead of adhering to a jargonised approach to marketing, I follow Design Thinking principles, challenge existing norms and processes, and search for innovative ways to solve marketing problems. I specialize in developing and implementing marketing and communication strategies across B2C and B2B channels, with a clear focus on brand development and customer engagement that increases future brand value.

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