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	<title>one%inspiration</title>
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	<link>http://1percentinspiration.wordpress.com</link>
	<description>random thoughts to trigger 99% perspiration</description>
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		<title>one%inspiration</title>
		<link>http://1percentinspiration.wordpress.com</link>
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		<item>
		<title>Smart Tips for a Smarter Business in 2012</title>
		<link>http://1percentinspiration.wordpress.com/2011/12/29/smart-tips-for-smarter-business/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/12/29/smart-tips-for-smarter-business/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 13:12:46 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Life Skills]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[New Year]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Peter Principle]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=471</guid>
		<description><![CDATA[About a few years ago, I read an interesting post from Guy Kawasaki, which basically was a wish list for students, in order to prepare them for the real world after graduation. At that time, I found the list extremely practical. And now almost 6years after, I feel it&#8217;s worth having a look for all [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=471&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
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		<media:content url="http://1percentinspiration.files.wordpress.com/2011/12/atm2010-074.jpg" medium="image">
			<media:title type="html">Smart Skills for Smarter Business</media:title>
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	</item>
		<item>
		<title>6-point framework for Social Media Marketing strategy</title>
		<link>http://1percentinspiration.wordpress.com/2011/10/01/6-point-framework-for-smm-strategy/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/10/01/6-point-framework-for-smm-strategy/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 17:30:42 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Strategy Planning]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social media marketing]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=338</guid>
		<description><![CDATA[Social Media Marketing Strategy is the buzz-phrase of all marketers these days. However, we recently found out that all the “strategy” related buzz flowing around actually boils down to the TOOLs used – and not the STRATEGY. In a previous post we briefly outlined the 3 foundations on which SMM strategy should be built upon. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=338&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/10/01/6-point-framework-for-smm-strategy/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
		</media:content>

		<media:content url="http://1percentinspiration.files.wordpress.com/2011/09/new-picture-1.png" medium="image">
			<media:title type="html">SMM 6-point framework</media:title>
		</media:content>
	</item>
		<item>
		<title>How to simplify design, yet maintain functionality?</title>
		<link>http://1percentinspiration.wordpress.com/2011/10/01/how-to-simplify-design-yet-maintain-functionality/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/10/01/how-to-simplify-design-yet-maintain-functionality/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 05:20:55 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=441</guid>
		<description><![CDATA[How can you bring simplicity into the design of products &#8211; taking out complexity while not compromising capabilities? Question by: Hitesh Parashar; Well&#8230; frankly, I&#8217;m not a designer; but I guess any profession involves some kind of &#8220;design&#8221; &#8211; e.g. the day-to-day life is also some sort of &#8220;design&#8221; formulated by the creator of all! [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=441&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
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		<item>
		<title>Which recruitment agency to use?</title>
		<link>http://1percentinspiration.wordpress.com/2011/10/01/which-recruitment-agency-to-use-2/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/10/01/which-recruitment-agency-to-use-2/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 05:12:24 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Candidate]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=447</guid>
		<description><![CDATA[What do you as a technical hiring manager look for when choosing a recruitment agency to work with? What factors do you consider? LinkedIn Question by: Benedict McGuffie I suppose for this kind of situations, which could be true even in case of hiring for an ad agency, the answer lie within the following universal [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=447&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/10/01/which-recruitment-agency-to-use-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
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	</item>
		<item>
		<title>3 Foundations of Social Media Marketing campaign</title>
		<link>http://1percentinspiration.wordpress.com/2011/09/29/3-foundations-of-social-media-marketing-campaign/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/09/29/3-foundations-of-social-media-marketing-campaign/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 04:05:33 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Strategy Planning]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=412</guid>
		<description><![CDATA[Ever since the social media marketing started making noise, scores and scores of so-called “experts” Social Media Marketing tips, tactics, tools, are afloat on the cyberspace. More often than not we find that most of these keep blubbering on the same things again and again, in different colors and shades. Is there any method to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=412&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/09/29/3-foundations-of-social-media-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
		</media:content>

		<media:content url="http://1percentinspiration.files.wordpress.com/2011/09/3-foundations.jpg" medium="image">
			<media:title type="html">3 Foundations</media:title>
		</media:content>
	</item>
		<item>
		<title>How do customers respond to your Brand?</title>
		<link>http://1percentinspiration.wordpress.com/2011/09/28/how-customers-respond-to-brand/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/09/28/how-customers-respond-to-brand/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 08:49:53 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy Planning]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Evangelism]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=379</guid>
		<description><![CDATA[I have always held a strong belief that Brands behave just like human beings do! As such an interaction of a customer with a brand follows exactly a similar pattern of interaction of one person to another unrelated person. Let’s say a person X hopes to have a relationship with person Y. Every person does [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=379&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/09/28/how-customers-respond-to-brand/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c186bfb6aec754c5596d34bae79d2536?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">shantanusengpta</media:title>
		</media:content>

		<media:content url="http://1percentinspiration.files.wordpress.com/2011/09/picture1.jpg" medium="image">
			<media:title type="html">Levels of Responses</media:title>
		</media:content>
	</item>
		<item>
		<title>How the Luxury concept developed</title>
		<link>http://1percentinspiration.wordpress.com/2011/09/19/development-of-luxury-concept/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/09/19/development-of-luxury-concept/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 16:07:41 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=360</guid>
		<description><![CDATA[A recent article in the Indian Business magazine Businessworld, started me thinking on the concept of “Luxury” – the perception and reality of it. “Luxury” as a concept has been prevailing in societies since the beginning of the civilization itself. Ancient societies including that of Mesopotamia, Egypt, China and India, had clear-cut definitions of social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=360&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/09/19/development-of-luxury-concept/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c186bfb6aec754c5596d34bae79d2536?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">shantanusengpta</media:title>
		</media:content>

		<media:content url="http://farm5.static.flickr.com/4053/4305322174_2375bd9e28_z_d.jpg" medium="image" />
	</item>
		<item>
		<title>Finding the effective tools to communicate with customers</title>
		<link>http://1percentinspiration.wordpress.com/2011/09/15/most-effective-way-to-communicate/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/09/15/most-effective-way-to-communicate/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 03:27:52 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Strategy Planning]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Evangelism]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=325</guid>
		<description><![CDATA[What do you think is the most effective way to communicate with your consumers? LinkedIn question by: Fang Lu This is a very broad question, for which there&#8217;s no one-line answer! In marketing communications planning, the tools to communicate are often the last things to decide. I&#8217;d try to give a perspective which might empower [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=325&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/09/15/most-effective-way-to-communicate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c186bfb6aec754c5596d34bae79d2536?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">shantanusengpta</media:title>
		</media:content>

		<media:content url="http://www.masternewmedia.org/Images/the_one_minute_journalist_guide_to_understanding_the_internet_9_the_internet_is_the_new_venue_for_political_discourse_id50160291.jpg" medium="image">
			<media:title type="html">How to Communicate</media:title>
		</media:content>
	</item>
		<item>
		<title>How to Reposition brands in a Connected World</title>
		<link>http://1percentinspiration.wordpress.com/2011/09/10/how-to-reposition-brands-in-a-connected-world/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/09/10/how-to-reposition-brands-in-a-connected-world/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 09:58:31 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Strategy Planning]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=318</guid>
		<description><![CDATA[Whether or not many companies and marketers accept it, we’re living in an extremely connected world. Mobile phones have revolutionized the way we verbally communicate with each other; Internet has drastically changed our behavior within our groups and society at large; and the integration of both these technologies, has shifted our perspectives of “reaching out” [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=318&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/09/10/how-to-reposition-brands-in-a-connected-world/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c186bfb6aec754c5596d34bae79d2536?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">shantanusengpta</media:title>
		</media:content>

		<media:content url="http://1percentinspiration.files.wordpress.com/2011/09/augmented-customer.jpg" medium="image">
			<media:title type="html">Augmented Customer</media:title>
		</media:content>
	</item>
		<item>
		<title>The Art of Targeting in Social Media</title>
		<link>http://1percentinspiration.wordpress.com/2011/09/06/the-art-of-targeting-for-social-media/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/09/06/the-art-of-targeting-for-social-media/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 10:20:16 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[Social Media Targeting]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=284</guid>
		<description><![CDATA[Social media has become the melting pot for many types of customers – many of whom have grown up with traditional media, but have adopted the social media very well! A cursory search generates scores of articles, blogs, tips, etc. on how to best use social media for marketing yourself, your company or product / [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=284&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/09/06/the-art-of-targeting-for-social-media/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c186bfb6aec754c5596d34bae79d2536?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">shantanusengpta</media:title>
		</media:content>

		<media:content url="http://1percentinspiration.files.wordpress.com/2011/09/new-picture.jpg" medium="image">
			<media:title type="html">Flipped Funnel Marketing</media:title>
		</media:content>

		<media:content url="http://1percentinspiration.files.wordpress.com/2011/09/untitled-1.jpg" medium="image">
			<media:title type="html">3 Kinds of media now</media:title>
		</media:content>

		<media:content url="http://1percentinspiration.files.wordpress.com/2011/09/new-picture-3.jpg" medium="image">
			<media:title type="html">Pyramid type of Awareness Generation</media:title>
		</media:content>

		<media:content url="http://1percentinspiration.files.wordpress.com/2011/09/new-picture-4.jpg" medium="image">
			<media:title type="html">Adoption Curve Shift</media:title>
		</media:content>
	</item>
		<item>
		<title>How to Brief a marcom consultant</title>
		<link>http://1percentinspiration.wordpress.com/2011/09/06/how-to-brief-a-marcom-consultant/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/09/06/how-to-brief-a-marcom-consultant/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 04:38:29 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Strategy Planning]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=279</guid>
		<description><![CDATA[Often, when it comes to advertising / marcom briefing, the attitude and approach displayed by a few senior managers / leaders, is amazing! A couple of years ago, I came across a very senior person from a leading Co from the services sector, who wished to promote one of the services offered by the company [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=279&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/09/06/how-to-brief-a-marcom-consultant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
		</media:content>

		<media:content url="http://1percentinspiration.files.wordpress.com/2011/09/website-design-agency.jpg" medium="image">
			<media:title type="html">Website-Design-Agency</media:title>
		</media:content>
	</item>
		<item>
		<title>7 Clusters to Identify Connected Customers</title>
		<link>http://1percentinspiration.wordpress.com/2011/09/05/7-clusters-to-identify-connected-customers/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/09/05/7-clusters-to-identify-connected-customers/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 12:52:35 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=267</guid>
		<description><![CDATA[Ever since the broadband started getting into most of the households all over the world, technology started creeping into our lives like never before! Easy access to internet brought us closer to many sophisticated technological products like never before. Products like Mobile phones, MP3 players, Cameras and other integrated products are helping us to use [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=267&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/09/05/7-clusters-to-identify-connected-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
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		<media:content url="http://1percentinspiration.files.wordpress.com/2011/09/6a00d8341c50bf53ef0120a932b364970b.jpg?w=270" medium="image">
			<media:title type="html">Technographics ladder</media:title>
		</media:content>

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			<media:title type="html">social_technographics_2010</media:title>
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		<title>3 Essentials of Effective Co-Branding</title>
		<link>http://1percentinspiration.wordpress.com/2011/09/03/3-essentials-of-effective-co-branding/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/09/03/3-essentials-of-effective-co-branding/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 11:27:40 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy Planning]]></category>
		<category><![CDATA[Co-Branding]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=262</guid>
		<description><![CDATA[One of the most visible tool of marketing we see today – esp. on an offline level – is Co-Branding. Whether it is for penetrating the market, extending the brand or for gaining a global foothold, we see that more and more brands are employing co-branding in their marketing activities. There are four forms forms [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=262&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/09/03/3-essentials-of-effective-co-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
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			<media:title type="html">Co-Branding in PCs</media:title>
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		<title>Art of Copywriting in 6 steps</title>
		<link>http://1percentinspiration.wordpress.com/2011/09/01/art-of-copywriting-in-6-steps/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/09/01/art-of-copywriting-in-6-steps/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 03:55:20 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=250</guid>
		<description><![CDATA[What topics would you want to have covered in a copy writing course, if you were a copy writer (most likely a corporate employee type)? LinkedIn question by: Kimberley Deas Copywriting is as much a science as an art. While there&#8217;s a vast content available offline and online on &#8220;what&#8217;s a good copy&#8221; or &#8220;how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=250&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/09/01/art-of-copywriting-in-6-steps/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
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		<item>
		<title>Is there a general return ratio in radio advertising?</title>
		<link>http://1percentinspiration.wordpress.com/2011/04/12/is-there-a-general-return-fromradio-advertising/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/04/12/is-there-a-general-return-fromradio-advertising/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 11:14:28 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Strategy Planning]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=175</guid>
		<description><![CDATA[How many calls should you expect from a radio campaign (let&#8217;s say out of 100,000 or 1,000,000). I know &#8220;it depends&#8221; &#8230; but I am sure there is an average? LinkedIn Question by: Oren Yehezkely Normally there are several factors that would restrict you to put a ratio expectation to your Radio advertising. Some of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=175&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/04/12/is-there-a-general-return-fromradio-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
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		<title>How important is humour in brand-positioning?</title>
		<link>http://1percentinspiration.wordpress.com/2011/04/08/how-important-is-humour-in-brand-positioning/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/04/08/how-important-is-humour-in-brand-positioning/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 03:37:25 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=150</guid>
		<description><![CDATA[In most parts of the world, luxury or premium goods stay away from embracing humour into the communication mix. Does incorporating humour give the firm an impression of being flippant and &#8216;not serious enough&#8217; to be premium? LinkedIn question by: Sameer Vyas Humour used in the context of explaining the differentiating benefits of the product [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=150&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/04/08/how-important-is-humour-in-brand-positioning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
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		<title>Which recruitment agency to use?</title>
		<link>http://1percentinspiration.wordpress.com/2011/04/07/which-recruitment-agency-to-use/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/04/07/which-recruitment-agency-to-use/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 18:37:17 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Evangelism]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=147</guid>
		<description><![CDATA[What do you as a technical hiring manager look for when choosing a recruitment agency to work with? What factors do you consider? LinkedIn Question by: Benedict McGuffie I suppose for this kind of situations, which could be true even in case of hiring for an ad agency, the answer lie within the following universal [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=147&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/04/07/which-recruitment-agency-to-use/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
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		<title>How to build trust when competitors created skepticism?</title>
		<link>http://1percentinspiration.wordpress.com/2011/04/05/how-to-build-trust-when-competitors-created-skepticism/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/04/05/how-to-build-trust-when-competitors-created-skepticism/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 05:26:29 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Strategy Planning]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=129</guid>
		<description><![CDATA[How can a newcomer to a category build trust with consumers when a predecessor created skepticism and cynicism?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=129&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/04/05/how-to-build-trust-when-competitors-created-skepticism/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">shantanusengpta</media:title>
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		<item>
		<title>What&#8217;s more important in an AD: words, graphic design, or both?</title>
		<link>http://1percentinspiration.wordpress.com/2011/04/03/whats-more-important-in-an-ad/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/04/03/whats-more-important-in-an-ad/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 12:25:13 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Evangelism]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=97</guid>
		<description><![CDATA[When you see an ad, or a TVC or a DM piece, what catches your eye more? Words? Design? Or are both equally important? <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=97&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/04/03/whats-more-important-in-an-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c186bfb6aec754c5596d34bae79d2536?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">shantanusengpta</media:title>
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		<item>
		<title>Do companies / brands fear to differentiate?</title>
		<link>http://1percentinspiration.wordpress.com/2011/04/03/do-companies-brands-fear-to-differentiate/</link>
		<comments>http://1percentinspiration.wordpress.com/2011/04/03/do-companies-brands-fear-to-differentiate/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 11:58:37 +0000</pubDate>
		<dc:creator>shantanusengupta</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Evangelism]]></category>

		<guid isPermaLink="false">http://1percentinspiration.wordpress.com/?p=89</guid>
		<description><![CDATA[There is a lot of average and mediocre brands around today. As if brands lost their guts and courage to stand out and stand for something crisp. Is this caused by fear? What are its sources or drivers? LinkedIn Question by:  Lucia  Tarbajovska. Well, I feel it&#8217;s not the fear&#8230; primarily it&#8217;s the failure and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1percentinspiration.wordpress.com&amp;blog=7178844&amp;post=89&amp;subd=1percentinspiration&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://1percentinspiration.wordpress.com/2011/04/03/do-companies-brands-fear-to-differentiate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c186bfb6aec754c5596d34bae79d2536?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">shantanusengpta</media:title>
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